It all started with a bolt

For Kezzler, an accident sparked innovation. In 1989, a fatal plane crash outside of Denmark killed all onboard, the cause: counterfeit bolts which could only bear about 60% of their intended breaking strength.

When the founder of Kezzler Magnar Løken read about this preventable accident, he was determined to find a solution which would ensure that such a tragedy would never happen again. There were already solutions in the market, but he approached the problem from a technological and digital perspective.

The idea that he came up with back in 2002, is still the driving foundation upon which the company is built today.


By placing a unique code on each individual product, it is possible to trace each product back to its origins and to provide proof of authenticity. With a background in cryptology, Magnar came up with a system where it was not necessary to store the code. Creating a very secure and scalable solution that is well suited to high volume products but can also be easily implemented for higher-tier products such as luxury goods.

We are proud of being an innovator in what has now become a global industry


For over 18 years, Kezzler has been championing the commercial advantages of mass unit-level serialization developing ground-breaking patented technologies within the fields of Track & Trace and Aggregation. We are proud of being an innovator in what has now become a global industry. As the company has grown and developed, we have maintained a fundamental belief in the benefits of serialization. When every product has a unique digital Kezzler identity, we can solve real-world problems in a sustainable way.

Global partner network

At Kezzler we extend our business reach, technological capabilities and our ability to innovate faster through a strong ecosystem of Partners. We work with both global and regional companies in order to deliver and implement Kezzler projects at various stages of the product lifecycle.

In the push for serialization/digitalization of individual products, Kezzler offers flexible, scalable and future proof solutions for unique, secure and traceable identities. We work with packaging and label providers, supply chain consultancies, inspection and certification companies, system integrators and hardware companies, digital agencies and innovative technology companies in order to deliver maximal value to the customers.

For our Partners, we add unique value when it comes to projects that require the full solution of:

  • getting a secure code onto a product and uploading metadata to the product for downstream consumption
  • aggregating the products in hierarchies and managing these hierarchies with de-/re-aggregations
  • following that product through the supply chain with full track and trace, with options to lock in geographies for illicit distribution
  • engaging the consumer by telling a user story around provenance or managing loyalty programs etc
  • managing all data in the cloud, giving the brand insight into the consumer behavior and the track and trace events of the supply chain.

This goes beyond the fragmented solutions in the market where some competitors offer part-solutions into this full value-chain.

Selected partners

Amcor Logo

With Amcor, a world leader in flexibles and rigid plastics packaging, we partner to apply unique identifiers to labels and packaging. This enables brand owners with new ways to provide individualised and interactive experiences for consumers.

Kezzler and Accenture have partnered to deliver world-class serialization and track and trace projects to our clients. Brands benefit from secure, unique Kezzler product identities and our Cloud-hosted SaaS traceability platform coupled with Accenture’s global reach and extensive experience in digital transformation, MES and supply chain transparency.

Arca logo

Kezzler and Arca Etichette Spa partner to promote brand protection solution Kezzler Authenticate in the pharmaceutical, chemical, cosmetics and food industries. Read more about Kezzler’s partnership with Arca

Billerud Korsnas logo

BillerudKorsnäs offer the global packaging market sustainable paper and board material as well as packaging solutions. As an investor in Kezzler they support our vision of a future where packages are connected to enable safety, transparency and consumer interaction.

GS1 Logo

Kezzler is a Silver Solution Partner member of the GS1 US Solution Partner Program, a designation signifying a commitment to delivering services and solutions that enable quick, efficient and accurate GS1 Standards implementation.

Kezzler Partner SGS

With SGS, the world’s leading inspection, verification, testing and certification company, we have a strategic alliance agreement to jointly market track and trace, brand protection and consumer engagement services to their global customers.

Magnar Løken d.y.

Magnar Løken d.y.

Founder and Head of IP

Christine C. Akselsen

Christine C. Akselsen

Chief Executive Officer

Johan Borg

Johan Borg

Chief Technology Officer

Cecilie Bergenstjerna

Cecilie Bergenstjerna

Chief Commercial Officer

Kjell O. Erichsen

Kjell O. Erichsen

Head of Quality

Helle Nissen-Lie Detlie

Helle Nissen-Lie Detlie

Head of HR

Per Christian Myklebost

Per Christian Myklebost

Chief Product Officer

David Clifton

David Clifton

VP Engineering

John Beerens

John Beerens

Chief Sales Officer

Robert Lillefloth

Robert Lillefloth

Director, Partnership Sales

Simen Kjellberg

Simen Kjellberg

Corporate Strategist and Head of Partnerships

Frederic Clulow

Frederic Clulow

General Manager Americas

Jyotsna Singh

Jyotsna Singh

Delivery & Pre-Sales

Pras Sukhi

Pras Sukhi

Sales and Delivery Director, India

Pengfei Zhang

Pengfei Zhang

Pre-Sales & Delivery Director, Singapore

Henrikke Sylte, Digital Marketing Manager

Henrikke Sylte

Digital Marketing Manager

erik_langaker

Erik Langaker – Chairman

Chairman, Vestland Group

björn_bernemann

Björn Bernemann

Senior Vice President, General Manager East Europe, Pepsico Europe

stefanie_witte

Stefanie Witte

Head of Business & Operations, Chrome OS, DACH & Northern Europe, Google

magnar_løken

Magnar Løken d.y.

Founder and Head of IP, Kezzler AS

bjørn_haugland

Bjørn Haugland

CEO, Skift

anders_persson

Anders Persson

Managing Director, BillerudKorsnäs Venture AB

knut_olav_rød

Knut Olav Rød

Co-Chief Investment Officer, Watrium AS

Engebret O. Fekene

Engebret O. Fekene

Chairman, Storeskar AS

Become part of the team

We are recruiting within tech, sales and project management.

Working at Kezzler means you’ll be part of a fast-paced international team, tackling many of the important challenges our world faces every day.

It all started with a bolt

For Kezzler, an accident sparked innovation. In 1989, a fatal plane crash outside of Denmark killed all onboard, the cause: counterfeit bolts which could only bear about 60% of their intended breaking strength.

When the founder of Kezzler Magnar Løken read about this preventable accident, he was determined to find a solution which would ensure that such a tragedy would never happen again. There were already solutions in the market, but he approached the problem from a technological and digital perspective.

The idea that he came up with back in 2002, is still the driving foundation upon which the company is built today.


By placing a unique code on each individual product, it is possible to trace each product back to its origins and to provide proof of authenticity. With a background in cryptology, Magnar came up with a system where it was not necessary to store the code. Creating a very secure and scalable solution that is well suited to high volume products but can also be easily implemented for higher-tier products such as luxury goods.

We are proud of being an innovator in what has now become a global industry


For over 18 years, Kezzler has been championing the commercial advantages of mass unit-level serialization developing ground-breaking patented technologies within the fields of Track & Trace and Aggregation. We are proud of being an innovator in what has now become a global industry. As the company has grown and developed, we have maintained a fundamental belief in the benefits of serialization. When every product has a unique digital Kezzler identity, we can solve real-world problems in a sustainable way.

Joshua Hanson
Kezzler
Magnar Løken in Kezzler’s headquarters in Oslo, Norway

Let’s solve problems – together

In the push for digitalization of individual products, Kezzler offers flexible, scalable and future proof solutions for unique, secure and traceable identities.

Global Partner Network

At Kezzler we extend our business reach, technological capabilities and our ability to innovate faster through a strong ecosystem of Partners. We work with both global and regional companies in order to deliver and implement Kezzler projects at various stages of the product lifecycle.

For our Partners, we add unique value when it comes to projects that require the full solution of:

  • Getting a secure code onto a product and uploading metadata to the product for downstream consumption
  • Aggregating the products in hierarchies and managing these hierarchies with de-/re-aggregations
  • Following that product through the supply chain with full track and trace, with options to lock in geographies for illicit distribution
  • Engaging the consumer by telling a user story around provenance or managing loyalty programs etc
  • Managing all data in the cloud, giving the brand insight into the consumer behavior and the track and trace events of the supply chain.

This goes beyond the fragmented solutions in the market where some competitors offer part-solutions into this full value-chain.

Selected partners

Amcor Logo

With Amcor, a world leader in flexibles and rigid plastics packaging, we partner to apply unique identifiers to labels and packaging. This enables brand owners with new ways to provide individualised and interactive experiences for consumers.

Kezzler and Accenture have partnered to deliver world-class serialization and track and trace projects to our clients. Brands benefit from secure, unique Kezzler product identities and our Cloud-hosted SaaS traceability platform coupled with Accenture’s global reach and extensive experience in digital transformation, MES and supply chain transparency.

Arca logo

Kezzler and Arca Etichette Spa partner to promote brand protection solution Kezzler Authenticate in the pharmaceutical, chemical, cosmetics and food industries. Read more about Kezzler’s partnership with Arca

Billerud Korsnas logo

BillerudKorsnäs offer the global packaging market sustainable paper and board material as well as packaging solutions. As an investor in Kezzler they support our vision of a future where packages are connected to enable safety, transparency and consumer interaction.

GS1 Logo

Kezzler is a Silver Solution Partner member of the GS1 US Solution Partner Program, a designation signifying a commitment to delivering services and solutions that enable quick, efficient and accurate GS1 Standards implementation.

Kezzler Partner SGS

With SGS, the world’s leading inspection, verification, testing and certification company, we have a strategic alliance agreement to jointly market track and trace, brand protection and consumer engagement services to their global customers.

Our values

Trusted

Global brands trust our solutions. Customers can rely on our obsession with quality.

Transparent

We build trust by making all information open for brand owners and consumers across the value chain.

Adventurous

We continue to look ahead and beyond, lead with innovative thinking that turns products into new channels for information and interaction.

People

Magnar Løken d.y.

Magnar Løken d.y.

Founder and Head of IP

Christine C. Akselsen

Christine C. Akselsen

Chief Executive Officer

Johan Borg

Johan Borg

Chief Technology Officer

Cecilie Bergenstjerna

Cecilie Bergenstjerna

Chief Commercial Officer

Kjell O. Erichsen

Kjell O. Erichsen

Head of Quality

Helle Nissen-Lie Detlie

Helle Nissen-Lie Detlie

Head of HR

Per Christian Myklebost

Per Christian Myklebost

Chief Product Officer

David Clifton

David Clifton

VP Engineering

John Beerens

John Beerens

Chief Sales Officer

Robert Lillefloth

Robert Lillefloth

Director, Partnership Sales

Simen Kjellberg

Simen Kjellberg

Corporate Strategist and Head of Partnerships

Frederic Clulow

Frederic Clulow

General Manager Americas

Jyotsna Singh

Jyotsna Singh

Delivery & Pre-Sales

Pras Sukhi

Pras Sukhi

Sales and Delivery Director, India

Pengfei Zhang

Pengfei Zhang

Pre-Sales & Delivery Director, Singapore

Henrikke Sylte, Digital Marketing Manager

Henrikke Sylte

Digital Marketing Manager

Board of Directors

erik_langaker

Erik Langaker – Chairman

Chairman, Vestland Group

björn_bernemann

Björn Bernemann

Senior Vice President, General Manager East Europe, Pepsico Europe

stefanie_witte

Stefanie Witte

Head of Business & Operations, Chrome OS, DACH & Northern Europe, Google

magnar_løken

Magnar Løken d.y.

Founder and Head of IP, Kezzler AS

bjørn_haugland

Bjørn Haugland

CEO, Skift

anders_persson

Anders Persson

Managing Director, BillerudKorsnäs Venture AB

knut_olav_rød

Knut Olav Rød

Co-Chief Investment Officer, Watrium AS

Engebret O. Fekene

Engebret O. Fekene

Chairman, Storeskar AS

Careers

Become part of the team

We are recruiting within tech,
sales and project management.

Working at Kezzler means you’ll be part of a fast-paced international team,

tackling many of the important challenges our world faces every day.