Agriculture Authenticate & Traceability System:
RunHui Agriculture Case Study

Kezzler was selected by Shandong Runhui Agricultural Comprehensive Development Co. Ltd (RunHui) to provide a traceability and authentication solution for The National Modern Agricultural Industrial Park in Hanting District, Weifang, Shandong Province in China. The park utilizes the latest technology to promote sustainable farming, standardize best practices for production and to share the product journey with consumers.

RunHui Agriculture and Kezzler authenticate and traceability system

Unique, Secure, Traceable

Each individual radish pack is given a unique, secure and traceable identity. A label with a unique QR code, and a hidden authentication PIN , is applied to each of the packs during packaging. The QR code is used both for tracking the radish through the supply chain, and by the consumers to see the product journey.

Brand Protection

The hidden PIN is used to verify the product’s authenticity. This helps to build trust in the brand and eliminate any concerns regarding fraudulent products

WeChat integration

The solution is integrated with China’s popular WeChat platform, allowing consumers to scan directly from within the app.

RunHui Agriculture and Kezzler authenticate and traceability system
RunHui Agriculture and Kezzler authenticate and traceability system


Illicit trade in agricultural products poses a risk to public health and has a negative effect on sustainable food production and the economic development of local agricultural areas. To help restore confidence in home-grown produce and restore trust in consumers, China has set up national agricultural industrial parks, such as the one in Hanting.

By promoting best practices and using the latest technology, their aim is to increase output and revenue for farmers, while reassuring consumers that they are purchasing genuine products.

RunHui Agriculture Authenticate & Traceability System

RunHui is bringing safe and sustainable products to their consumers, while helping farmers make significant increases in both output and production. With the Kezzler solution consumers can easily scan the products using their phone and experience the farm-to-fork journey of the exact product in hand. By revealing the hidden pin, they can check authenticity, eliminating any concerns about the product’s origins. Full traceability across the entire supply chain helps to ensure quality and taste for these well-loved local delicacies.

Why Kezzler?

Kezzler´s state of the art traceability and authentication platform could be quickly integrated with RunHui’s existing IT infrastructure and logistical systems, leaving them well-positioned for continued rollout. The Kezzler platform can be used in any industry where unit-level traceability is needed either due to government requirements, consumer demand or internal drivers such as lack of product flow visibility or other inefficiencies.

Main reasons for selecting Kezzler for a traceability project:

  • Extensive experience in delivering platforms for securing the supply chain and consumer loyalty
  • Proven scalability in massive-volume serialization projects globally; in 2019 serialized over 6 billion products
  • A platform with the agility to be adapted to future company needs
  • Local presence and multiple running projects in China ensure the ability to support such complex deployments within China.
  • Provides brand protection and customer authentication, helping to achieve the goals of the Industrial Park

To read more, download the complete case study:

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