What we do

Unit-level product traceability and authentication are at the core of resilient and agile supply chains.

By tracking an individual product’s unique journey through each step of the supply chain brands can proactively use real data and insights to resolve issues related to product sustainability, production efficiency, regulatory compliance and risk.

Creating augmented products is the only way brands can communicate directly with 100% of their consumers. Delivering personalized experiences in an increasingly competitive and global market. By sharing unit-level authenticity and provenance information with consumers, brands reinforce transparency and build trust, protecting both revenue and reputation.

Hierarchy Serialization Kezzler

Secure unique ID’s as the foundation

Kezzler’s solution generates millions of unique and secure ID’s.

The codes are carrier agnostic, which means they can be implemented in QR codes, NFC, RFID tags, barcodes, human readable – and any new technology that may arise in the future.

Kezzler.
Compliant, secure and transparent supply chains.

Risk management

Stop counterfeit products and illicit trade, give each of your products their own digital identity in mass volume and at low cost. Protect your reputation, revenue and consumers.

More than a serial number – Using our intelligent technology, a unique Kezzler ID shines a light on every black market. It’s a unique code, assigned to a product forever. It can’t be hacked, even with a supercomputer. And a fake Kezzler ID always gets detected.

 

Counterfeits cost the pharma industry 75B$ a year.

– Financial Post

Consumers can verify their Kezzler ID instantly
  • Patented technology for cost-saving pre-serialization of packaging
  • Handles the largest stock keeping units (SKUs) at speed
  • Verification is handled in milliseconds

Supply Chain Visibility

Track and trace products from creation to consumption, garnering deeper insights into the product journey and the entire product life cycle.

Retrieve logistical data in seconds, while complying with industry demands and embracing consumer needs, from point of departure to the last mile. Moreover, you’ll help deliver leaner operations.

Total supply chain control: Our approach delivers extreme scalability and high performance at low cost. Beyond traditional Track & Trace, adding a unique Kezzler ID gives you the intelligence to reduce inventory shrinkage and waste. You’ll lead on security, decreasing risk and insurance premiums. You’ll benefit from pinpoint product recall, saving money and safeguarding your reputation.

Benefits of aggregation

  • Provides strategic recall capability
  • Solutions for cold chains and sensor data
  • Supports EPCIS and Advance Shipping Notice (ASN) formats Kezzler enables a multi-tier aggregation process.

Individual items, pallets and containers are easily tracked with our system. Each respective level is serialized using unique Kezzler identities and any subsequent rework or re-aggregation throughout distribution is tracked. All you really need is the internet. By scanning one unique, top-level Kezzler ID, each contained product is automatically tracked.

Augmented products

Your product is a new key touchpoint.

Enable consumer engagement directly through the product. Build trust, increase loyalty, and instantly reward consumers. Every day our Consumer Engagement Solutions handle over 4 million API calls. That equals 2 million unique consumers interacting with the product brand via our solutions. Cut through today’s marketing noise. Deliver data-driven experiences to consumers in real time. Have a two-way dialogue, and reward them personally. Gain product insight and feedback.
Every day our Consumer Engagement Solutions handle over 4 million API calls. That equals 2 million unique consumers interacting with the product brand via our solutions.
Welcome to the forefront
Imagine what you can do with Kezzler’s mass serialization. Putting a unique Kezzler ID on every product connects you with your consumers. It’s a new key touchpoint for one-to-one interactions. Data-driven experiences, long-term loyalty programs and rewards, consumer insights and feedback are just some of the things made possible and highly affordable.
‘Always-on’ products
  • Use enhanced insight to understand your consumers
  • Cut out traditional production and logistics when running promotions
  • Tailor and modify consumer engagement on the go
On the shelf, in your consumers’ hands, in their home, during the game or just because… Capitalise on local events, or even something as unpredictable as the weather. Through constant connectivity, brands now have the opportunity to be relevant in the moments that matter, have an impact. Different value-added content can be delivered on the product itself, in real time and adjusted on the fly.

Blockchain

Benefit from provenance data on existing blockchains or publish tracking events to shared ledgers while retaining the real time performance and unrivalled scalability of Kezzler.

Ledger agnostic
Combining massively scalable serialization with the benefits of distributed ledger technology. Kezzler can integrate with a range of immutable ledger technologies, whether your platform of choice is an immutable ledger like Amazon Quantum Ledger Database, a Smart Contract based blockchain like Ethereum or the Iota Tangle. Avoid vendor lock-in before a true industry standard has emerged.

When blockchain is not enough
When you have hit the limits of scale of non-fungible tokens in terms of performance or cost or need a partner with extensive experience in industrial integrations, Kezzler is here to help you.

  • Authenticated audit log
  • Link to traceability data on existing blockchains
  • Publish tracking events to distributed ledger
  • Support token based consumer engagement programs

The Kezzler value

Improve internal processes

Drive better decisions through insights

Increase consumer experience

From grass to glass

Global traceability services for FrieslandCampina’s infant formula brand, FRISO.

The industry’s first and only smart packaging solution FRISO TrackEasy, was launched in Hong Kong during August and is currently being rolled out in Mainland China.